Celik AdvisoryCelik Advisory

Already registered in LUCID? Non-EU sellers must add a German authorised representative by 12 November 2026. Fix it in 5 days →

Packaging compliance for US consumer brands

Sell in Germany without your listings getting blocked.

Fixed-fee, English-language help with LUCID, your German authorised representative and the new EU packaging rules (PPWR) — for brands selling on Amazon.de, Shopify or their own store. You stay the filer. I do the groundwork.

Start the Fast-Track — €490See the Compliance Sprint

Sound familiar?

“My Amazon.de listing was deactivated — missing LUCID number.”
“My LUCID number shows valid, but Amazon still rejects it.”
“Do I even count as the producer if I sell through a reseller or dropship?”
“Everything is in German, and the fines go up to €200,000.”

Since 12 August 2026, the EU Packaging Regulation (PPWR) and Germany's new packaging act (VerpackDG) apply. Non-EU sellers shipping to German consumers now need a German authorised representative, and marketplaces must verify your registration.

The dates that matter

  1. PPWR and VerpackDG apply

  2. Next deadline

    Deadline: add your German authorised representative in LUCID

  3. PPWR-related fines apply in Germany

  4. Harmonised material labels

  5. Recyclability, recycled content and 50% empty-space rules

Packages

Two fixed-fee packages

LUCID & Authorised-Rep Fast-Track

€490 fixed

3–5 business days · up to 10 SKUs, one sales channel

For: Brands that need to start selling, or fix a blocked listing, in Germany fast.

  • 60-minute intake call in English
  • Packaging volume estimate by material (product and shipping packaging)
  • Live, screen-shared walkthrough of your LUCID registration — you file, I guide
  • Shortlist of authorised representatives and dual systems, plus onboarding checklist
  • Licensing volumes prepared for your dual-system contract
  • LUCID number added in Amazon Seller Central and company-name match checked

Third-party fees (dual system, authorised representative) are paid by you directly to the provider — typically from about €40 and €55–250 per year respectively.

Start now — €490
Most complete

Germany Packaging Compliance Sprint

€1,950 fixed

2–3 weeks · up to 15 SKUs

For: Brands that want to be fully PPWR-ready, not just registered.

  • Everything in the Fast-Track
  • Packaging inventory per SKU: components, materials, weights
  • Supplier evidence pack: requests for substance declarations (heavy metals; PFAS for food-contact packaging such as supplements)
  • Structured technical-documentation folder
  • EU Declaration of Conformity drafts based on the official template, ready for your signature
  • Reporting and deadline calendar (incl. annual volume report)
  • Roadmap for the harmonised labelling (from 2028) and 2030 design rules
  • Optional legal review by a partner Rechtsanwalt, quoted separately
Request a start date

Fixed prices. No VAT charged (German small business exemption, § 19 UStG). More SKUs or several EU countries? See the Germany Readiness Review (from €3,900).

How it works

  1. 01

    Pay online

    Fixed price, no hourly billing. Invoice sent automatically.

  2. 02

    Book your intake

    Right after payment you pick a time for your 60-minute intake call.

  3. 03

    Done with you

    Registrations completed in your name, documents delivered, deadlines in your calendar.

What I do — and what I don't

I do

Data collection, registration walkthroughs, provider comparison and onboarding, Amazon setup, document templates and evidence folders, project management.

I don't

Legal advice, binding assessments of your legal status, representing you before authorities, acting as your authorised representative. Where a question needs a lawyer, I bring in a German Rechtsanwalt.

Who you'll work with

Denis Celik — your one point of contact.

MBA, former retail manager at Lululemon, four years in the US. German, English, Portuguese. You work with me directly, not a junior team.

More about me →

FAQ

Do I need a German authorised representative?

If you are based outside Germany, have no German establishment and ship packaged goods directly to German consumers: yes, since 12 August 2026. Sellers already registered in LUCID must add one by 12 November 2026.

Can you register in LUCID for me?

No. The registration has to be done by your company. I prepare everything and guide you through it live, so it usually takes under an hour.

Why not just use a cheap authorised-representative service?

You should — I help you choose one. What those services don't do is collect your packaging data, set up LUCID and Amazon correctly, or build your PPWR documentation. That's the gap these packages fill.

What does compliance cost on top of your fee?

LUCID registration is free. Dual-system licences start at roughly €40 per year for small volumes; authorised representatives at roughly €55–250 per year per country. You pay providers directly.

What if I have more than 10 SKUs?

Choose the Compliance Sprint (up to 15 SKUs) or request a quote for larger ranges.

Is this legal advice?

No. It's operational compliance support. Binding legal advice comes from a German Rechtsanwalt, whom I can involve where needed.

Compliance Sprint

Request a start date

Tell me about your store and products. I'll reply within one business day.

Not sure which package fits? Book a 20-minute call.

Book a call

Try the free PPWR checklist generator first →

Sales channels

This page is general information and operational support, not legal or tax advice. Requirements follow Regulation (EU) 2025/40 (PPWR), the German VerpackDG and ZSVR practice as of October 2026.